Add to the Success of your Online Business By Taking the Assistance of a Website Maintenance Company

A professional website maintenance company in India is the first choice for every online business firm to rank ahead of the competition and stay updated with the changing trends of the business. It guarantees the success of online businesses and does the needful to maintain a website. A web site maintenance company keeps the business website up-to-date, relevant and fully functioning. 

A web development company in Kolkata offering web maintenance services has their effects on all types of online businesses. These firms are designed to fix the existing problem on the site and add few enhancements to make the website more appealing and operational. In order to boost the online credibility of a business, such companies integrate the feedbacks from the clients and stimulate the online authority of a business firm. It limits the expenses of availing the services of a certified web design-programming professional and provides numerous strategies, which can meet the growing requirements of a firm.

A qualified website designing company that offers web maintenance services can propose an exclusive range of marketing and promotional tools to keep a particular website updated and meet the consumer requirements. These companies can also give a competitive edge to the firms and rank them higher among their business associates. The expenses depend on the degree of sustenance needed by the site of the customer. For those businesses, which require sporadic alterations and changes of their website, hourly plans are ideal for them.

Backdated information and links, which are not functional, can hamper the success of a business website. Web sites, which are service oriented and offer value-added facilities to its clients such as credit card payments, booking online ticket, hotel reservation and a few others must not stop operating at any time. Hence the need for a good website development company in Kolkata offering web maintenance service is crucial. The significance and gravity of a website are reflected by the maintenance of a website. Clients, looking for an online firm to do business generally avoid sites, which have inadequate information, broken links and wrong data along with outdated knowledge. In order to fulfill the growing market needs, it is crucial to avail the services of a good maintenance firm. 

A web maintenance company offers a host of website maintenance services. The services mainly include designing banners, newsletters, brochures, headers, logos and business cards. With the help of PHP and HTML marketing services, the online visibility of a firm increases significantly. Pay per click management and Search Engine Optimization are the few other services offered by these kinds of firms.  To increase the online performance of a site a good website maintenance firm keeps a proper track of the complaints, comments and feedback of the visitors.

Maintaining a website is important just like preparing a new one. With the evolution of technology, the requirements to maintain a website are changing very rapidly. Only with the assistance of a website maintenance firm can an owner of a website keep its site fresh and operational to rank ahead of their competitors.

How to Design a Perfect eCommerce Store?

While setting up a new online store, the website owners and designers often overlook the appearance of a site. They mainly focus on the functionality allowing the customers to purchase products/services easily. This is the biggest mistake  that most of the designers and owners do. The website is the focal point of their business. This is the place where the customers purchase from. So, to entice the customers, the website first needs to be attractive. After that comes the functionality part. As a professional and experienced designer working in a reputed web design company in Kolkata for years, I think that the layout as well as the content should be given priority over all other things as these are the primary elements that are going to turn a visitor into a customer.

Here are a few tips for you to design the perfect eCommerce store.

Design

The moment a visitor lands on your site, the look of the site should provide him/her with a substantial amount of info about your business. If the visitor finds the site to be of high quality and professional, you can be sure that person is going to have a positive impression about your eCommerce store and that would lead them to make purchases. On the other hand, if the online portal doesn’t look professional and good, visitors will leave the site and may never come back again. However, your site shouldn’t only have a professional look, it must reinforce your brand image as well.

Maneuverability

Apart from looking good, an eCommerce store should be accessed by a visitor easily. The visitor should be able to locate the product or service he/she is looking for with preferably three clicks if not more when visiting the home page. The home page must have a navigation bar at the side or top of a site. For instance, if you have an eCommerce store that sells clothes for everyone, you must first have the top level categories like men, women, kids. The top level categories must then break down into second, third and fourth level tiers, enabling the visitor to filter down your products until they reach a page that contain the kind of products they were actually looking for.

Calls To Action

After a customer lands on your page, it is up to you to draw the person to the pages that you want him/her to go and this is best possible though calls to action. Your calls to action button can be as simple as ‘view’ button or as attractive as a banner ad promoting an offer or a product, enticing the person to click on the banner and visit the page that contains the deal/product. A slight encouragement from a website design company in Kolkata can play a big role in not only tempting your visitors to turn into customers, but having them visit different web pages thereby reducing the overall bounce rate of your website.

Social Commerce

Social media is playing a big role these days in increasing the online sales of a business. So, it is very important to have social media integration buttons linked to every product on the site. After using your product, your customer may want to share it on the social media channels like Twitter and Facebook to let people know about your product. If you do not give them the opportunity to share, they will not be able to expose your product or your brand.

By following these tips, you can be sure to turn a maximum of your visitors to your potential clients. Try them out. 

How to Optimize Your Website’s Landing Page?

Having a good-looking website is not enough to attract visitors and increase the sales. You need to focus on optimizing your landing page if you want people to buy things from your website. As a search engine expert working with a professional SEO Company in Kolkata, here I have provided some of the most definite and effective tips of optimizing a landing page

Give importance to your URL

The very first thing, which you need to keep in your mind, is your site URL. You should never underestimate it as search engines seek for sixty-five characters in a URL. Keeping this in mind, you should always try to restrict your URL to that figure when making one for your site. Including the main keywords of your site within the first sixty-five characters in the URL is also important, as that will increase the chances of your site being found in the search engines. 

Give a superior title to your page

When people make their search on the web by typing keywords, the search engine tries to find those websites that have a page title with matching keywords. So, it’s very important to optimize the title of a page. It should be one of your highest priorities. Moreover, if you want the title to be indexed, you should make it sure that the title is kept short and crisp and is relevant to the service you offer the maximum.

Give proper heading tags

You should make use of the most relevant keywords in the heading tags of your landing page. The H1 tag is the most important as it shows what the specific page is all about. Only one H1 tag can be used in the landing page. This tag should contain the most important keywords. Moreover, the first word or words must be the keywords in this tag. These keywords must also match the META keywords and the page title keywords. The search engines usually give H1 tag more importance over other headings.

However, if the landing page requires multiple headlines, you can use the sob-headings like H2, H3, H4, H5 and H6. These headlines must contain important keywords as well and help organize the content into different sections, allowing the readers to scan the page and decide if there is something, which is interesting to read. So, you can be sure if you use the heading tags correctly, you will be able to easily optimize the landing page of your site.

Image optimization

It’s true that search engines have difficulty scanning and understanding visual content but that does not mean you cannot use images to optimize the landing page of your website for certain keywords. We all know that videos and images have files names and for best results, you need to optimize those files names for search engine in a way where the name of file will include the most important and relevant keywords. Keywords selected carefully for an image is sure to enhance the rankings of a landing page in the search engine. For effective optimization, you can even use permutations and combinations of the keywords.

By following the above-mentioned tips, you will definitely be able to optimize the landing page of your website. A professional graphics design company in Kolkata offering SEO services can be your best bet, while improving on your site’s landing page.