How to Optimize Your Website’s Landing Page?

Having a good-looking website is not enough to attract visitors and increase the sales. You need to focus on optimizing your landing page if you want people to buy things from your website. As a search engine expert working with a professional SEO Company in Kolkata, here I have provided some of the most definite and effective tips of optimizing a landing page

Give importance to your URL

The very first thing, which you need to keep in your mind, is your site URL. You should never underestimate it as search engines seek for sixty-five characters in a URL. Keeping this in mind, you should always try to restrict your URL to that figure when making one for your site. Including the main keywords of your site within the first sixty-five characters in the URL is also important, as that will increase the chances of your site being found in the search engines. 

Give a superior title to your page

When people make their search on the web by typing keywords, the search engine tries to find those websites that have a page title with matching keywords. So, it’s very important to optimize the title of a page. It should be one of your highest priorities. Moreover, if you want the title to be indexed, you should make it sure that the title is kept short and crisp and is relevant to the service you offer the maximum.

Give proper heading tags

You should make use of the most relevant keywords in the heading tags of your landing page. The H1 tag is the most important as it shows what the specific page is all about. Only one H1 tag can be used in the landing page. This tag should contain the most important keywords. Moreover, the first word or words must be the keywords in this tag. These keywords must also match the META keywords and the page title keywords. The search engines usually give H1 tag more importance over other headings.

However, if the landing page requires multiple headlines, you can use the sob-headings like H2, H3, H4, H5 and H6. These headlines must contain important keywords as well and help organize the content into different sections, allowing the readers to scan the page and decide if there is something, which is interesting to read. So, you can be sure if you use the heading tags correctly, you will be able to easily optimize the landing page of your site.

Image optimization

It’s true that search engines have difficulty scanning and understanding visual content but that does not mean you cannot use images to optimize the landing page of your website for certain keywords. We all know that videos and images have files names and for best results, you need to optimize those files names for search engine in a way where the name of file will include the most important and relevant keywords. Keywords selected carefully for an image is sure to enhance the rankings of a landing page in the search engine. For effective optimization, you can even use permutations and combinations of the keywords.

By following the above-mentioned tips, you will definitely be able to optimize the landing page of your website. A professional graphics design company in Kolkata offering SEO services can be your best bet, while improving on your site’s landing page.