How to Design a Perfect eCommerce Store?

While setting up a new online store, the website owners and designers often overlook the appearance of a site. They mainly focus on the functionality allowing the customers to purchase products/services easily. This is the biggest mistake  that most of the designers and owners do. The website is the focal point of their business. This is the place where the customers purchase from. So, to entice the customers, the website first needs to be attractive. After that comes the functionality part. As a professional and experienced designer working in a reputed web design company in Kolkata for years, I think that the layout as well as the content should be given priority over all other things as these are the primary elements that are going to turn a visitor into a customer.

Here are a few tips for you to design the perfect eCommerce store.

Design

The moment a visitor lands on your site, the look of the site should provide him/her with a substantial amount of info about your business. If the visitor finds the site to be of high quality and professional, you can be sure that person is going to have a positive impression about your eCommerce store and that would lead them to make purchases. On the other hand, if the online portal doesn’t look professional and good, visitors will leave the site and may never come back again. However, your site shouldn’t only have a professional look, it must reinforce your brand image as well.

Maneuverability

Apart from looking good, an eCommerce store should be accessed by a visitor easily. The visitor should be able to locate the product or service he/she is looking for with preferably three clicks if not more when visiting the home page. The home page must have a navigation bar at the side or top of a site. For instance, if you have an eCommerce store that sells clothes for everyone, you must first have the top level categories like men, women, kids. The top level categories must then break down into second, third and fourth level tiers, enabling the visitor to filter down your products until they reach a page that contain the kind of products they were actually looking for.

Calls To Action

After a customer lands on your page, it is up to you to draw the person to the pages that you want him/her to go and this is best possible though calls to action. Your calls to action button can be as simple as ‘view’ button or as attractive as a banner ad promoting an offer or a product, enticing the person to click on the banner and visit the page that contains the deal/product. A slight encouragement from a website design company in Kolkata can play a big role in not only tempting your visitors to turn into customers, but having them visit different web pages thereby reducing the overall bounce rate of your website.

Social Commerce

Social media is playing a big role these days in increasing the online sales of a business. So, it is very important to have social media integration buttons linked to every product on the site. After using your product, your customer may want to share it on the social media channels like Twitter and Facebook to let people know about your product. If you do not give them the opportunity to share, they will not be able to expose your product or your brand.

By following these tips, you can be sure to turn a maximum of your visitors to your potential clients. Try them out.